Welcome To Merchant Bridge Finance

We can help your business thrive

Do you need a strategic partner to help you manage the growth of your business? Do you need someone willing to invest the time to understand your business and improve the performance of its operations? Merchant Bridge Finance can do that for you. We understand the challenges of both small and large companies. We also provide growth capital in the form of debt or equity for many businesses, including start-up companies.

About Us

William L. O’Neill

Bill has spent over thirty years in financial services with various positions in finance, accounting, capital markets, and treasury, including over thirteen years as the Chief Financial Officer for a mortgage company that grew from a start-up operation to over $40 billion annually in loan originations, with over 4,000 employees. He has been involved in various start-up ventures developing business plans and financial projections including building their finance and accounting functions from the ground up. Therefore, he understands the challenges that all businesses face today.

Kelly Monahan

Kelly is a critical thinker, entrepreneurial leader, and negotiator and has applied his extensive knowledge of business management to identify growth opportunities and motivate employees, while limiting risk. Kelly has significant experience in retail, manufacturing, sales and marketing, real estate and financial services. He has been involved with several start-up companies and understands the challenges of the small business owner. He was the president of a publicly traded company and led the leveraged buy out of that company. Kelly also has seven years of experience at KPMG.

Dan Wallace

Dan is responsible for identifying investment opportunities for early stage companies or add-on investments on established enterprises. Dan, based in New York City, has considerable experience developing complex financial products and managing the related risk of those products. As well, he specializes in FinTech, capital markets, and distressed debt. Most recently Dan was the Chief Executive Officer of Capital Crossing Servicing Company. He also spent fifteen years at Lehman Brothers, where he held a variety of senior positions including Managing Director and Head of Lehman’s Non-Residential Fixed Income trading desk.


Merchant Bridge or its principals have recently invested in several enterprises including but not limited to:

  • Nekter Juice Bars
  • Oxygen Funding
  • Renegade Racing
  • Shelter Mortgage
  • PrimaHealth Credit